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100 people camp out in front of the dollar store on Black Friday.
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For our latest mission, we had 100 people camp out in front of a 99 cent store in Manhattan on Black Friday. Participants arrived early in the morning with tents, chairs, and sleeping bags, making it look like they had camped out overnight. When the store opened, the crowd rushed inside and made purchases, buying 99 cent items with glee. Actress Cody Lindquist posed as a local NBC news reporter and conducted interviews with confused and delighted store employees and passersby.

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Created and Produced by Charlie Todd

Video Produced by Deverge

Music by Tyler Walker
Download the album Ridiculously Techno Christmas for free at

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This is one of over 100 different missions Improv Everywhere has executed over the past ten years in New York City. Others include Frozen Grand Central, the Food Court Musical, and the famous No Pants Subway Ride, to name a few. Visit our website to see tons of photos and video of all of our work, including behind the scenes information on how this video was made.

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